Every decision earns its place or gets cut.
Our process is built around one question: will this still matter on day 90? That filter shapes every sprint, every feature, every partnership we take on.
Before a single line of code, we map the specific moment a user will return to the app tomorrow. Not a persona — a behavior. That behavior is the product's north star.
Define the daily habit
Every proposed feature goes through one filter: does it contribute to the user coming back? Features that don't clear that bar get dropped, regardless of how interesting they are to build.
Cut what doesn't survive
We track cohort retention at each milestone — not downloads, not session length. If the 90-day curve flattens, we dig into the data and adjust before the next build cycle.
Measure on day 30, 60, 90
You have a retention problem to solve
Partners who measure in months, not installs
The app exists or the spec is clear. You need a studio that treats day-90 open rate as the success metric, not star ratings.
You can commit to the full build cycle
Good retention is built in small, consistent increments. We don't do hand-off-and-forget engagements; we work alongside your team through the measurement phase.
We take on projects where the team already believes that daily habit formation is the real product. If the goal is a launch spike, we're not the right fit.
Ready to build something users keep?
If daily retention is how you measure success, we should talk. Tell us about the app and where it stands today.