Apps that survive the 90-day test
Every project here is measured by one criterion: daily opens, long after launch day fades. No awards. No feature counts. Just retention curves that hold.
Work that held past launch
Routr — 74% day-90 retention
Stripped to a single daily flow with no onboarding friction. The result: users who opened it on day one still open it on day ninety at three times the category average.
Ledger Light — 61% weekly active rate
Every screen decision was weighed against one question: does this interrupt the user or get out of their way? Fourteen features were cut before launch. Three remain.
Retention numbers, unfiltered
Aggregated across shipped projects. Category benchmarks sourced from public Android cohort data.
68%
51%
4.1×
Average day-30 retention across all shipped apps. Category median sits at 22%.
Average day-90 retention. Most apps in this category have shed 85% of users by this point.
Median daily-active-user multiple over category peers at the six-month mark post-launch.
Ready to build something that holds?
If daily retention is the metric you care about, we should talk. The path from here is one conversation.